Simeone and Cerezo in a show together at the Cívitas Metropolitano

Enrique Cerezo confirms a 180-degree turn to Simeone: he will not sign for Atleti

Due to his high price, the red and white club discards this player

Atlético de Madrid are facing serious difficulties in signing Viktor Gyökeres, the Swedish striker from Sporting de Portugal. The player has attracted the interest of several European clubs, and Diego Simeone considered him a key option to strengthen his attack. However, Sporting's high financial demands have complicated the operation, and Enrique Cerezo, president of Atlético, has informed Simeone that the signing will not be possible.

Image of Viktor Gyokeres with the Sweden team
Gyokeres with Sweden | Europa Press

Sporting Portugal, managed by Frederico Varandas, have made it clear that they will not allow Gyökeres to leave unless his release clause is paid. This clause is set at an impressive €100 million, a figure that puts the striker out of reach for many teams, including Atletico Madrid. During the Thinking Football Summit in Porto, Varandas explained that the clause depends on the player's performance and situation. He also made it clear that the club will not sell Gyökeres unless the full amount is paid.

Varandas makes it clear

“Viktor Gyökeres has a 100 million euro release clause, and his sale depends on the player’s stage, age and competition between interested clubs,” said Varandas. Despite interest from several teams, none were willing to come close to that figure during the transfer market. For Sporting, keeping Gyökeres is a sign of strength, and the player feels comfortable at the Portuguese club.

This situation complicates Atlético's plans, as Simeone was hoping for the arrival of a striker who could bring goals and freshness to the attack. With Gyökeres practically off the radar due to his high price, the red-and-white club will have to reconsider its options in the market. The high cost of the Swede does not align with Atlético's transfer policy, which seeks to balance quality and cost without compromising the club's finances.

Atleti will look for other options

Enrique Cerezo, aware of the need to strengthen the team and of the budgetary limitations, has made it clear to Simeone that the operation will not go ahead. This decision is a setback for the Argentine coach, who will have to look for more affordable alternatives to cover the team's offensive needs. Atlético has faced similar situations in the past and will have to adapt once again.

Viktor Gyokeres with the Sporting de Portugal shirt
Atleti says goodbye to Gyokeres | Europa Press

The transfer market remains a challenge for teams like Atlético, who are looking to compete at the highest level without overspending. Gyökeres, with his 100 million release clause, is out of reach, and the club will have to be creative in finding other options. Simeone and his team will have to explore new opportunities that better fit the club's financial capabilities.